Australian conference to connect, inform market research professionals

AUGUST 31, 2011 – Professionals charged with conducting in-person and online market research and those who analyze the data will converge in Sydney, Australia on September 8, 2011, for a two-day conference hosted by the Australian Market and Social Research Society Limited.

The nonprofit organization counts more than 2,000 market and social research professionals among its membership, and works with people to develop and promote the ethics and standards of market research. Attendees will have a chance to meet with their peers from around the country and share thoughts, techniques, tips and insight into the ever-changing profession.

The event will also feature presentations from members on lessons learned, propositions and controversial topics, according to the AMSRS’s website.

In a recent article for the Sydney Morning Herald, AMSRS’s president, Peter Harris, wrote on the importance of market and social research to the relationships between companies and consumers. He points to the rise of social media and the internet, noting how the technologies have transformed his industry.

“Research using social media is generally a two-way conversation,” Harris noted. “The lines between interviewee and interviewer are blurred, and the art of listening is increasingly important.”