NEW YORK and VANCOUVER, British Columbia – May 7, 2014 – Vision Critical today announced a definitive agreement under which BERA Brand Management, Inc. will acquire the Brand Equity Relationship Assessment (BERA) platform from Vision Critical. The BERA platform will form the foundation of BERA Brand Management Inc., launched and led by former Vision Critical executive Ryan Barker.
“BERA continues to be an exciting offer helping brands bridge the gap between marketing and finance. Through this deal, BERA has the launch pad it needs in order to scale. At the same time, Vision Critical can focus on driving innovation and adoption of Vision Critical’s customer intelligence platform,” said Scott Miller, group CEO of Vision Critical.
“I’d like to acknowledge Vision Critical’s support in helping to build the BERA platform,” said Ryan Barker, managing partner of BERA Brand Management, Inc. “As an independent company, we are excited to bring unique and continuously updated intelligence to the market at a time when commoditization is threatening so many existing and emerging brands.”
About BERA Brand Management, Inc.
BERA Brand Management, Inc. delivers a real-time assessment of over 4,000 brands across 200 categories via the Brand Equity Relationship Assessment (BERA) platform. Utilizing consumer perception and emotions, BERA identifies areas of change to product, pricing, communications, distribution and service that turbo-charge financial performance and valuations across a range of brand categories. Continuous BERA brand input and monitoring supports clients to build, sustain and renew the value of their brands at all stages of the brand life cycle. Learn more at www.berafindlove.com.