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Big data ‘a big gamble and mostly a waste of money’

In big data, first mover advantage is nothing. We are now at the equivalent big data stage as when Facebook and MySpace were neck and neck. So if anyone comes to sell you the benefits of big data first mover advantage “show them back out again. Do not take that gamble.”

That’s the view of Ray Poynter, director of insights unit, Vision Critical University.

“The amount of noise is growing faster than the signal. So [big data tools] can help find patterns but they are meaningless,” he told AdNews. “We have had seismic sensors all over the world for decades but we have not improved our ability to detect earthquakes.” 

Read the full article from Ad News Australia