Canadian Consumers Don’t Want to Pay for News
According to a collaborative survey conducted recently by the Canadian Media Research Consortium (CMRC) and Vision Critical, 92 per cent of Canadians who get news online say they would find another free site if their favourite news sites started charging for content. Four-in-five (81%) say they definitely will not pay to continue reading their favourite online news site.
Somewhat surprisingly, there is little or no difference among age groups, educations levels or urban and rural populations on this question. At present, approximately 85 per cent of internet users in Canada get news online at least once a month.
Read the full survey release about consumer reaction to the use of newspaper paywalls from the CMRC.