According to a collaborative survey conducted recently by the Canadian Media Research Consortium (CMRC) and Vision Critical, Canadians value their home Internet connection more than any other medium and younger Canadians have already begun to access most of their information and entertainment programming online. 42 per cent of Canadians say their home Internet connection would be the last media device they
would be willing to give up.
When asked where they find the most interesting news and information, a majority of respondents (52%) reply that, in general, they find more news and information that interests them on the Internet. Twenty-seven per cent select television, whereas 15 per cent and six per cent choose printed newspapers and radio respectively.
Read the full release about the value Canadians place on Internet access from the CMRC.