CASRO to host 36th annual market research conference

OCTOBER 7, 2011 – In an effort to give market researchers additional resources for parsing through all the data they gather to find meaningful information and create effective advertising campaigns, the Council of American Survey Research Organizations will be hosting its annual conference, Success in the Re-Defined World, on October 19-21.

The event will be held at the Breakers in Palm Beach, Florida, and will feature top executives from companies such as National Analysts Worldwide and the Olinger Group, among others. Attendees will learn about the things “consumers can’t or won’t say” – and how researchers can tap into what they are really thinking – as well as being given tools to help them stop collecting unnecessary information and go directly to the stats and figures needed to understand an audience more fully.

Another address will cover the challenges that entrepreneurs face when they work to start a new business. The Innovator’s Dilemma and the Market Research Industry aims to explain how those in the research industry have been able to overcome challenges, adjust to new developments and ultimately achieve success.

“Providers large and small must continually challenge their own success, disrupt current revenue streams and reinvent themselves in order to not simply grow, but to merely survive,” the event website reads.

CASRO describes itself as a representative of more than 300 companies around the world and maintains a conduct code that seeks to maintain privacy while advancing research’s image.