The CEO Series: Andrew Reid of Vision Critical On Mobile & The Future Of “Insights CRM” Systems
Things are getting really interesting the MROC world, and the repercussions are likely to be felt throughout the entire insights industry in the next few years.
We’ve been talking about data convergence for quite some time, and from there we shifted the industry conversation to multi-channel, single source, and multi-screen, even Big Data. All of these buzz terms are used to describe various angles of the same idea: all available consumer data (attitudinal, behavioral, transactional, explicit and implicit), through all touchpoints and devices, being brought together into a framework that allows for an ongoing relationship-based insights process.
A few years ago this was only a hypothetical model, but we’re seeing major steps towards bringing the vision to life from companies like Communispace, Insites Consulting, IpsosSMX, pureprofile, MetrixLab and Research Now, although each is certainly approaching it in different ways. Last week Vision Critical very quietly launched what I believe is their stake on the claim of developing the “Insights CRM” system (my description, not theirs) that is the logical culmination of this shift.
Read the full blog post and watch the video interview with Lenny Murphy and Andrew Reid on GreenBook Blog.