Runners-up Singtel, H-E-B, ASDA and Avianca Airlines Honored for Notable Insight Community Uses
NEW YORK – October 10, 2013 – Vision Critical, the leading provider of insight community technologies, today announced that Cleveland Clinic is the winner of the Vision Critical Global Insight Community of the Year Award for its Cleveland Clinic Patient Panel. Presented at the Vision Critical annual Client Summit, hosted in New York City on Thursday, October 3, 2013, the Cleveland Clinic Patient Panel was voted the winner by nearly 200 event attendees and recognized for its unique and meaningful engagements with patients in order to improve the healthcare experience.
Cleveland Clinic is the largest private medical center, seeing more than five million patients in 132 countries every year. As a top hospital in the U.S. and throughout the world with locations in Cleveland, Florida, Nevada, Canada and Abu Dhabi and more than 44,000 caregivers in Northeast Ohio who pride themselves in putting patients first, Cleveland Clinic has relied on its Cleveland Clinic Patient Panel in the decision-making process. Launched in 2008, the Cleveland Patient Panel has more than 5,000 patients who are instrumental in helping influence a number of initiatives surrounding advertising, collateral, website design and use, patient education and experience, as well as process improvement.
“On behalf of the Cleveland Clinic Patient Panel team, I am extremely honored to be the recipient of this year’s Vision Critical Global Insight Community of the Year award and am proud to be recognized by Vision Critical for our accomplishments,” said Michelle Frietchen, senior manager of market research at Cleveland Clinic. “Cleveland Clinic prides itself on providing world-class care to its patients. We make sure that our physicians are the best in the country and that the patient experience is as positive as possible. The Cleveland Clinic Patient Panel has been key in enabling us to make informed decisions that are felt by the caregivers and patients.”
The Global Insight Community of the Year finalists are Singtel for its Digital Advisors communities, H-E-B for its H-E-B Insiders Community and H-E-B Teens Community, ASDA for Pulse of the Nation and Avianca Airlines for VIP Chat. Last month, Singtel, a leading telecommunications group based out of Singapore, was named the Asia-Pacific regional winner and recently, ASDA, one of the largest UK grocery retailers, was named the European Insight Community of the year for how these companies engaged with community members and used consumer insights to support business decision-making in merchandising and marketing.
Operating more than 300 grocery stores in Texas and Northern Mexico, H-E-B was named a finalist for leveraging its communities to make significant decisions on product assortment, packaging design, store layout and advertising, as well as for its approach to tapping teens to understand the next generation grocery shopper. Based out of Colombia and flying to 102 destinations in Latin America and Europe, Avianca Airlines was identified as a finalist for its use of VIP Chat during its recent rebranding process. The airline counted on VIP Chat to validate choices concerning the brand transition strategy by involving its community members in helping to define details about the new customer experience including in-flight food options, the airline’s magazine and uniforms.
“A first time nominee and winner, this is a well-deserved achievement for Cleveland Clinic and the Cleveland Clinic Patient Panel. I’m elated to honor America’s top healthcare organization for using its insight community to help influence a wide range of decisions, from improving communication with patients about healthcare information to understanding that they are uplifted by the hospital’s extensive art collection,” said Andrew Reid, founder, president and chief product officer of Vision Critical. “I’m also pleased to highlight our finalists, Singtel, H-E-B, ASDA and Avianca Airlines, all innovators in how they’ve leveraged their communities to rebrand, launch new products and services, enhance communications and much more.”