A CMO’s guide to a good night’s sleep
An IBM study released earlier this year confirmed what most CMOs already know: CMOs are under more pressure than ever. “No matter where they work, their industry, or how large or successful their organisations are, CMOs are facing many of the same challenges and most feel underprepared to manage them,” the report concludes after interviewing thousands of marketing honchos.
Complexity is what keeps the modern CMO awake at night. Various market and technology factors affect organisations today, and things aren’t slowing down. In fact, an overwhelming 79 percent of CMOs who talked to IBM believe the level of complexity will be high or very high over the next five years. Worse, they don’t feel completely prepared for the amount of volatility and uncertainly ahead.
Read Vision Critical EVP and Managing Director, Peter Harris’ full article on RW Connect