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Column: Three marketing lessons from space

Unless you’ve been hiding on the moon for the past couple of months, you’ve probably heard of Chris Hadfield, the Canadian astronaut who recently returned to Earth after a five month stint as commander at the International Space Station (ISS).
In addition to making space exploration hip again, Hadfield’s ISS gig was a social media hit. To date, Hadfield has secured nearly one million Twitter followers, loads of media pick up and thousands of retweets. He also created one of the top Reddit AMA threads of all time and has a popular Tumblr blog.

Read the full article from Ellie Hutton, Vision Critical’s VP of Vision Critical University, on Marketing Magazine