Consumers Tag Costco, Movado As Most Promising Brands
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the eyes of U.S. consumers.
That’s per Vision Critical, which combines consumer perceptions with financial results as well as data about product, pricing, communications, distribution and service to determine which brands have the most potential upside.
The consumer sentiment data comes from VC’s weekly surveys of 20,000 Americans to determine how they view some 4,000 brands across a variety of categories, including brands they already buy, might buy, and would never buy.
Read the full article from MediaPost.