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Costco Scores as a ‘Pure Play’ Brand: Analysis

Wholesale retailer topped a recent list of the most promising “pure play” brands, according to analysis that tried to gauge whether consumers would consider buying brands and if they consider them to have a positive future.

The merchant topped an analysis of 4,000 brands that sampled 20,000 respondents, according to software firm Vision Critical.

In identifying the strongest “pure play” brands, the company examines firms that are less diversified in terms of what they do as a business. Vision Critical examined brands’ products, prices, communication, distribution and service.

Read the full article from Yahoo! and watch the segment with Executive Vice President of Marketing and Decision Analytics, Ryan Barker on CNBC