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Crowdsourcing lessons for market research

The crowdsourcing panel discussion at the MRS Annual Conference created a great deal of buzz on Twitter and through social media. It brought together four leaders in crowdsourcing from outside the world of market research. Panel members represented crowdfunding (Phil Geraghty, PeopleFund.it), creativity (Heidi Schneigansz, Idea Bounty), sharing (Benita Matofska, The People Who Share), and academia (Tim Causer, Transcribe Bentham). Perhaps because the participants were not from the world of research, the session looked at crowdsourcing as a new way of doing business, rather than a research methodology.

Read the full article from Director of Vision Critical University, Ray Poynter on ResearchLive.