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Dingman Joins Vision Critical to Steer International Business

Eric Dingman VC International Business

Community Panel and research technology provider Vision Critical announced the appointment of Eric Dingman as President of International business, based in London, U.K.

Dingman is a seasoned consumer marketer and general manager whose expertise in restructuring and leading organization transformation in consumer-focused businesses has spanned numerous sectors and continents.

“I am delighted to welcome Eric to Vision Critical. His extensive experience in consumer marketing will be a leadership asset to the continued growth and success of our company,” stated Vision Critical Group CEO Scott Miller.


Dingman’s career began at the United Nations Secretariat in New York, which led to policy advisory roles in Canada and the United States. His career then shifted to public affairs, marketing and general management roles within the beverage sector with Anheuser-Busch InBev in North America and Europe. This was followed by leadership roles in marketing services within WPP’s Kantar Group, advisory work with social marketing agency GoodBrand in London and most recently in the media sector, serving as President of the global classical music business at EMI Music. In this role, Dingman was responsible for signing and recording some of the world’s leading classical artists and re-building digital marketing and alternative media distribution partnerships reaching audiences throughout Asia, Europe and the Americas to successfully revive EMI’s respected Classics business.

Eric stated, “It is truly exciting opportunity to join such a respected, innovative leader in the online market /consumer intelligence space. We have enormous opportunity in front of us in all of the markets outside North America, and I look forward to working with the teams to support this continued growth.”

Dingman holds a BA in Economics, History and Political Science from the University of Toronto and an MBA from the Kellogg School at Northwestern University in Illinois.