Discovery Communications named the 2012 Vision Critical Community Panel of the Year
Community Panel and research technology provider Vision Critical has named Discovery Communications the winner of the prestigious 2012 Community Panel of the Year award. The annual competition between the company’s 500 online Community Panel clients enables the company to recognize the one organization that has excelled at engaging customers and generating business results.
Discovery is the world’s #1 non-fiction media company, whose networks reach more than 1.8 billion subscribers in 209 countries. Discovery’s commitment to remain connected to viewers is exemplified by their 15,000-member Influencer Panel. With 120 successful, viewer-focused research initiatives conducted in little more than a year, this Community Panel has become a success story for Discovery Communications.
“With the Influencer Panel we are able to do significantly more research at a fraction of the cost,” said Colby Flint, Corporate Research Analyst at Discovery Communications. “We’re able to access more than 15,000 of our viewers every day and turn around research in 24-48 hours, which we do all the time. We love it.”
The Influencer Panel is used by a wide variety of departments and networks within Discovery who engage members to participate in title selection for programs, provide feedback on creative pieces, and help refine network commercials. Members of the Influencer Panel played a significant role in the successful introduction of Destination America, a network that debuted in the summer of 2012.
“2012 has been a hallmark year for Community Panels, with many clients driving insight through innovative and impactful technology-driven research programs,” said Scott Miller, Group CEO at Vision Critical. “Discovery Communications is an exceptional example of how this technology can be applied in engaging with their customers for deep collaboration and co-creation and ultimately better business results.”