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Do you like me now? The real reason even Facebook needs a user feedback tool

Did Facebook just have an ‘aha!’ moment?

A couple of weeks ago, the social media giant quietly launched a community called the Facebook Feedback Panel. The invite-only panel of 10,000 users will be regularly surveyed in the next six months about everything from the social network’s advertising platform to general satisfaction with the network.

“We really want to understand, in-depth, how users feel about ads, so that as we grow our business, we maintain the right balance between our advertisers’ needs and the users’ experience,” explained Facebook’s Fidji Simo to The Huffington Post.

Read Neil Parker’s full article on Venture Beat