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Do You Really Know Your Customers?

Businesses around the world are looking for faster, cheaper and better ways to engage customers for richer insights to inform business decisions.

Compressed timelines and tight budgets make it challenging to do the needed research a company should be doing – concept testing, customer and employee satisfaction, brand perceptions, buyer preferences and behaviour, to name a few.

Read the full article written by Ellie Hutton, Vice President of Vision Critical University from Marketing Magazine