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Don’t go big on social media – use insights to go smart

Brands might be missing out on consumer attention by not being on social media  – but not knowing what each of the different sites are for and who uses them might be worse than having no social media presence at all. 

What is really interesting in the research however, is knowing what the different social channels are for and this is clearly shown by the product categories that are shared and subsequently purchased on each site.  A report covered exclusively in Marketing Week shows the link between social media activity and purchasing and how it affects the products that people buy. The study reveals that more than four in 10 social media users buy products they like or share on Twitter, Pinterest and Facebook. 

What is really interesting in the research however, is knowing what the different social channels are for and this is clearly shown by the product categories that are shared and subsequently purchased on each site.  

The insights from Vision Critical show that 34 per cent of the people sharing tech and electronics comment and links on Twitter bought products in that category. This figure is 25 per cent for Facebook and just six per cent on Pinterest.

Read the full article from Marketing Week