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Environics Analytics and Vision Critical announce data partnership

CANADA — Environics Analytics (EA) and Vision Critical have announced a partnership to allow customers to access insights from online surveys and segment the results.

The deal means that EA will classify Vision Critical’s online survey of 125,000 members by PRIZM, the segmentation system with 66 lifestyle types. VIsion Critical is also allowing EA to create and sell PRIZM profiles of 3,550 variables, collected semi-annually from the panel, in 17 categories such as health, technology and telecommunications and retail and consumer goods.

Read the article on Research-Live