Bruce Wells, Managing Director and President of Vision Critical Asia and Senior Vice President of Strategic Partnerships, Brett Glover, recently attended the ESOMAR Asia Pacific 2012 event, held from April 15 – 17th in Shanghai.
The number of Internet users in China crossed the half billion mark, reaching 505 million users at the end of November last year, according to the China Internet Network Information Center. This establishes China as the world’s largest online community, more than the entire population of the United States.
“The incredible growth potential in Asia and China was an overarching theme of the event,” said Wells. “Especially the impressive statistics on what the next 10 to 20 years will look like in the region, as mobile and internet penetrations continue to climb, alongside a rapidly growing middle class.”
Given the strength of diversity and the ever-changing perception of value in Asia, ESOMAR Asia Pacific 2012 explored the challenges of pioneering adaptability and customization to drive growth; as well as, the increasing interest and urgency in home-grown innovation throughout Asia. Research helps global companies customize products to address local needs, as more and more R&D centers are established in China to encourage regional-level innovation.
Vision Critical has achieved rapid growth in North American, European, and the Australasian markets, and is relied upon by a third of the top 100 global brands in the world. Vision Critical has already enjoyed early success in Asia and looks forward to further building upon these achievements with the recent opening of its 11th worldwide office in Hong Kong, under the seasoned leadership of Wells, who has more than 20 years of experience in the Asian markets.
ESOMAR is the essential organization for encouraging, advancing and elevating market research worldwide. With more than 4,800 members from over 120 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive programme of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice. For more information on ESOMAR, please visit www.esomar.org
About Vision Critical
Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.