Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing’
Networks such as Facebook, Twitter and Pinterest drive as much in store purchasing as online purchasing, but affect purchasing behaviour in sharply different ways, research from Vision Critical has found.
This research gathered more than 5,900 responses over a series of four online surveys to determine how social media influences the consumer’s path to purchase.
It was discovered that Facebook was best for motivating consumers to make purchases offline and online; while one in three individuals who buy items they have pinned or liked on Pinterest had not thought of making that purchase until they found the item on Pinterest.
Read the full article from Business Insider.