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Finding The Path To Purchase From Social

Some four in 10 social media users have purchased an item online or in a store after sharing or favoriting it on Twitter, Facebook or Pinterest, according to a recent study, but it gets a little muddy when trying to determine were search marketing comes in and how consumers make the journey from tweeting, pinning or liking something to the actually purchase.
The Vision Critical study analyzes 6,000 survey responses on social, not search, to provide insight on purchasing behavior of consumers. The report not only shares answers to many social-related questions, but those questions that still remain unanswered. It also suggests social media drives in-store sales. The biggest question for me remains how search engine marketing fits in.

Read the full article on MediaPost