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Five LinkedIn facts that your business needs to know

LinkedIn is a social network that means business, with a mission to ‘connect the world’s professionals to make them more productive and successful’: it’s an essential tool for today’s professional. To businesses, it is as crucial to understand as Facebook, Pinterest and Twitter.

Vision Critical, the world’s leading provider of insight communities, recently released a wealth of insights into social media usage in whitepaper From Social to Sale, which questioned participants from the US, the UK and Canada. It exposed the role of Facebook, Pinterest and Twitter in driving consumer purchasing, but questions were also asked about LinkedIn. This was to investigate the usage of LinkedIn – who inhabits the social landscape, and when they visit.

Read the blog post, featured on The Wall, about the 5 most interesting facts about LinkedIn usage, along with their implications for your career, business and industry