Former Electronic Arts executive Alan Price joins Vision Critical as Chief Technology Officer

Vancouver, Canada –  Vision Critical today announced that Alan Price has joined the company as Chief Technology Officer, responsible for leading the engineering, architecture, and production IT arms of the organization.

“We’re thrilled to bring on Alan as CTO to further strengthen our all-star executive team,” said Scott Miller, CEO of Vision Critical. “He brings rare expertise in the convergence of engagement, gamification, and member experience that will offer significant value as we continue to evolve our platform.”

Mr. Price joins Vision Critical from Fuel Powered, where he served as CTO and Product Director for the past five years, overseeing and directing the company’s product vision, design, architecture, and execution. A proven leader in the world of mobile technology and engagement, he brings over 25 years of experience and unparalleled enthusiasm to help shape the future of Vision Critical’s technology. Prior to Fuel Powered, Mr. Price was CTO of the Electronic Arts Canada studio where he led multiple teams to deliver some of the most popular video game experiences on the planet including FIFA Soccer, NHL Hockey, Fight Night, and EA Sports Active.

“Vision Critical works to ensure companies around the world are actively improving their customers’ experience by engaging them, listening, learning, and applying customer insight to every interaction,” said Mr. Price. “As someone who is incredibly passionate about technology and how it can change our everyday lives, I’m thrilled to be working with a company whose mission is to do exactly that.”


About Vision Critical
Vision Critical provides customer relationship intelligence software that improves customer relationships to grow customer lifetime value. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes.

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