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Former Worldpanel Managing Director Joins Vision Critical


Michelle Carter, previously Managing Director of Kantar’s U.S. Worldpanel business, has joined global technology based research solutions firm Vision Critical in London as Head of UK Client Services. She leads the community panel management and full service insight teams, and will report directly to the UK Managing Director.

Highly experienced in business development, key account leadership and general management with The Nielsen Company, IRI and TNS, Carter will help lead Vision Critical in London through its next phase of growth.

“I am delighted to be joining at such a key moment in the company’s European development,” said Carter.  “Clients are demanding more responsive, reliable and cost-effective insights and Vision Critical’s combination of software development, community panel expertise and full service research make it very well placed to meet these demands. It’s a combination that is totally unique in our industry.”

In her role, Carter will ensure Vision Critical continues to give outstanding service to clients, will directly lead specific European and global key accounts, and will assist in managing the steep growth expected in the region over the next few years.

“We are extremely pleased to have someone of Michelle’s calibre on board,” said Mike Stevens, Vision Critical’s UK Managing Director. “Our community panel adoption is growing exponentially and will result in doubling our UK revenue year over year.”