News News

Awards Awards

In the news Press Releases
Press and Media Inquiries

Frank Kleinert Joins Vision Critical Germany

Frank Kleinert has joined the management team of leading global consumer insights and technology solutions firm Vision Critical® in Germany.
In his new role, Kleinert will be responsible for defining local strategies and ultimately build the business in the DACH region. Before joining Vision Critical, Frank spent more than a decade leading the sales and marketing efforts of Globalpark (now QuestBack) as Chief Sales Officer.
“The German online research market is very interesting for technology providers and is again up in the air,” says Leinert. “Besides its size and its financial power, Vision Critical has a very strong company culture for innovation and service and therefore is the company with the highest capability to redefine the community panel market in the DACH region.”
“Having Frank on board is an important step for us,” comments Vision Critical Germany Managing Director Martin Grupe. “Our goal is to build a really exceptional team in Germany and to bring credibility, trust and service competence to our local clients and partners.”
About Vision Critical
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions like the world’s leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical