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Get Started with Twitter and HootSuite

With so many people drinking from the Twitter fire hose, it’s no wonder that some people have suggested that it can replace the soon-to-be defunct Google Reader. But that vision is based on the mistaken idea that Twitter, at its heart, is a news medium.

I believe there’s a better way to use Twitter: as a relationship medium, one that helps you find, connect, and converse with people. Being the first with a nugget of industry gossip is nice, but creating, nourishing and sustaining meaningful working relationships is far more fundamental to your professional success and career development.

Read the full blog post from VP of Social Media, Alexandra Samuel on Harvard Business Review