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Getting inside the mind and the wardrobe of a fashionista

The economy is on the up. The Eurozone has come out of the recession, UK unemployment levels are shrinking and British exports have risen. However, despite an increase in retail sales for the third month in a row, the effect on retailers is not homogenous. Whilst some retailers are prospering, there are still many who are failing to maintain their market share. But as consumer’s purse strings start to loosen, how can struggling retailers go from rags to riches?

When looking at successful retailers, it is clear that customer insight is at the heart of their business and forms the foundations of many business decisions. However, transactional data is no longer enough. Retailers now need to engage in continuous two way conversations with their customers. They need to understand not only what they buy but the motivations behind the purchase.

Read the full article from Vision Critical Sales & Marketing Executive, Hannah Mumby featured in Retail Gazette