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J. Crew’s Smart Pinterest Play: Move Beyond Inspiration To Make A Sale

With back-to-school season ebbing, J. Crew slipped in a little extra inspiration for shoppers to keep spending. The retailer offered its Pinterest followers a special sneak peak of a few items from its upcoming Fall catalog. Could this be the makings of a “September Issue” for the social commerce era?

Though the retailer doesn’t boast the follower numbers of an L.L. Bean or Nordstrom, J. Crew’s Pinterest Style Guide offers more than just eye candy for tastemakers. The move builds on J. Crew’s already successful digital marketing campaigns which include personalized e-mails and savvy stylist tips on its e-commerce site by offering loyal customers yet one more place to share their passion for its preppy togs.

Read the full article from Forbes