Making Card Marketing All About the Consumer
The credit card industry has transformed over the last five years. The financial crisis has redefined the landscape not only in terms of lending practices, but also in how new offers are structured. The changes are attributed in part to stricter and more conservative underwriting guidelines, a new regulatory environment, as well as a consumer that is more sophisticated, yet weary, post-recession.
But one aspect of card marketing that has not changed as much or as fast as the times require is how offers are delivered to consumers.
Read the full article on Payments Source