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Making the consumer connection that Steve Jobs might have approved of

I’m often bemused at – and getting increasingly tired of – the inward-looking discussions in the research industry about why market research and market research professionals are not valued more by business.

After all, there is no better way to grow a business than to invest in frequently understanding your customer. Or is there?

Read the full article from Executive Vice President and Managing Director of Vision Critical Sydney, Peter Harris on Marketing Magazine