Market and Social Research – not broken…just bent
I’m getting a bit tired of endless inward-looking discussions in the research industry about why market research and market research professionals are not valued more by business, not to mention the predictions by many pundits of the impending death of market research.
Well, here’s a message to the doomsayers: if market research was dying why are companies such as Google, Facebook and IBM trying to break/buy into market research? I read, I watch, I learn about business and I still do not see a better way to grow a business than to invest in frequently understanding your customer. The opportunity for customers to change business has never been greater so market research should be growing. But the traditional measures say that we are not. Why?
Read the full article from Vice President and Managing Director of Vision Critical Sydney, Peter Harris on Marketing Magazine.