Market research companies find opportunity in China
Vancouver-based global consumer research company Vision Critical is following suit. Launched in 2000 by Andrew Reid, son of renowned pollster Angus Reid, Vision Critical opened its Asian headquarters in Hong Kong earlier this year and plans to have a branch in mainland China by the year’s end. The company, which builds websites and other online platforms that brands use to glean feedback from customers, maintains digital communities for Asian firms such as airline Cathay Pacific, media company Haymarket and Singapore-based telecom Singtel.
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