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Vision Critical finalizes sale of North American Research and Consulting division to MARU Group

Vision Critical, a leader in customer intelligence software, today announced that the spinoff of its North American Research and Consulting division to MARU Group, first announced on February 24, 2016, has been completed. The new business is now operating within the MARU Group as MARU/VCR&C, and will continue to collaborate with Vision Critical through a value-added reseller agreement to serve joint customers.

The transaction enables Vision Critical to focus exclusively on driving innovation in the fast-growing ecosystem of customer intelligence technology, expanding how companies listen, learn, and distribute customer insight throughout the enterprise. Proceeds from the sale of the North American Research Consulting division to the MARU Group will allow Vision Critical to invest in the continued enhancement of its platform, people and accelerating its track record of growth.