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The Media Industry’s Social Mix

Adapt or die. It might be an age-old adage, but for the media industry it still rings true and dangerously close to home. The emergence and extreme popularity of social media has meant that the media industry, especially its publishing arm, was forced to make changes.

When social media first started becoming popular, many news organizations were tempted to shrug off the new threat and resist the temptation of changing their established practices. But one after the other, media entities have had to admit that they were wrong and instead of resisting social media they needed to embrace the new communication channels and leverage their strengths.

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