More than half of online Canadians say lack of connectivity causes anxiety, stress

Toronto – Are Canadians addicted to connectivity? A total of 55 per cent of online Canadians find themselves stressed or anxious when they’re unable to connect online, while two-thirds (69%) are also thinking they need to cut down on how much time they spend online, according to a new Vision Critical poll conducted in partnership with the Toronto Star.

The poll asked online Canadians about their habits relating to smartphones, cellphones, laptops or tablets. In the week prior to completing the survey, nearly one-third (30%) said they woke up using a computer or mobile device before getting out of bed in the morning, and a further 42% reported signing off to at night with one of these devices in bed before they fall asleep.

Many online Canadians take their mobile devices as dining companions as well, with one-third (31%) saying they used their device at the dining table in the previous week while equally as many (31%) shared a meal with their device at a restaurant.

And when nature calls, 29% reported using one of these devices in the bathroom.

As perhaps the clearest indication of the pervasive impact of our increasingly connected lives, most online Canadians (67%) say they’ve lost track of time while ooline.

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CONTACT:

Jeff Vidler, Senior Vice President, Vision Critical

416-642-1955 / jeff.vidler@visioncritical.com

Demetre Eliopoulos

Senior Research Manager.

416-642-4388 / demetre.eliopoulos@visioncritical.com

Methodology: From December 15 to December 18, 2012, Vision Critical conducted an online survey among 1,002 randomly selected online Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.