MTV Insights Releases Young Millennial Study: 3 Implications For Marketers
Millennials. If you think you have them figured out by now, every week a new study will prove you wrong.
Recently, MTV unveiled its findings of a study examining young Millennials—those between 13 and 17 years old who will soon move into the sweet spot of MTV’s core target demographic of 18-24 year olds. In a nutshell, MTV found that today’s teens—what the report calls the second wave of Millennials—are experiencing their life stage very differently than their 20-something counterparts did. Today’s teens, according to the report, are a harder-edged group, shaped by harsh economic realities and less made to think they’re special, like the older Millennials stereotypically were.
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