Vision Critical announces the global expansion of its powerful suite of ad hoc market research tools with the addition of new languages to both administrative and responding capacities of its software. Vision Critical Surveys is an intuitive web-based survey tool that allows users to conduct high quality independent market research surveys, while Vision Critical Discussions consists of social media inspired online discussions that gives marketers a fast and easy way to layer in contextual comments.
“The multilingual capability opens new doors and as we continue to grow Vision Critical globally,” states Andrew Reid, Founder and CEO of Vision Critical. “This is a huge competitive advantage as we expand into Asia, South America and further into Europe. The ability for our end users to interact with our software in their language of choice speaks to our commitment to a truly global footprint and our sensitivity to cultural nuances in each region.”
The multilingual highlights of Vision Critical Surveys and Discussions include:
- Create engaging online surveys and discussions in multiple languages
- Deploy qualitative and quantitative studies in multiple languages
- Interact with reporting and analysis features in multiple languages
- Administrative interface provided in multiple languages
- Recent languages added to the platform include French and German
- An additional 12 languages to be added in Q2 and more in Q3
“We want the language capabilities of our software to be able to match our market demand. While we have 26 different languages in our Community Panel platform from the responding viewpoint, this is our first foray into providing clients with a multilingual administrative interface,” adds Reid. “Companies and consultancies of all sizes can now easily access and leverage the tools they need for any research situation and engage deeply with customers of all types.”
Vision Critical Surveys and Discussions is on online service that seamlessly integrates quantitative survey capabilities with qualitative discussion functionalities. It embraces an unlimited on-demand subscription model which offers companies of all sizes maximum flexibility and affordable pricing to meet their market research needs.
About Vision Critical
Vision Critical pairs the world’s leading market research specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions including the world’s leading community panel platform. For more information, please visit www.visioncritical.com and follow Vision Critical on Twitter at http://twitter.com/#!/visioncritical