New- breed market research: Fast, focused and always on
Today’s fast- paced, results-driven business world has had many knock-on effects for marketing departments. One such effect is the need for swift, accurate and up-to-the-minute consumer research which has enabled ‘research 2.0’ consultancies to thrive- meaning established research players have needed to reassess their offering- with claims of consumer research reports turned round in a matter of days thanks to the use of digital media.
“Short, fast, focused and ongoing research is a much closer match for how today’s businesses work and make decisions”, says Dylan Ketchum, head of corporate development at Decision Fuel, one of the new strain of research firms, which also includes Vision Critical and Pulse.
Read the full article from Campaign Asia- Pacific.