New Business Development Leader for Vision Critical in Europe

Global research and technology firm Vision Critical® announces the appointment of Kris Hartvigsen to the position of Senior Vice President of Business Development, Direct Sales, for Europe.

Hartvigsen joined Vision Critical in early 2005, promoted to the position of Vice President, Business Development, Media and Technology in mid-2006. Most recently, Hartvigsen participated in the significant growth of Vision Critical’s Australian operation, where the company now enjoys a dominant share of the market.

Vision Critical has experienced remarkable success in Europe over the past two years and continued growth is anticipated under Hartvigsen’s leadership. He will be based in London.

“We’ve made great progress in our London and Paris offices over the past three years,” said Angus Reid, CEO of Vision Critical. “Bringing Kris in is the start of even further investment in our European operations.”

Kris has a degree in Commerce and Economics from the University of British Columbia.

Vision Critical works with more than 600 clients, including one third of the world’s top 100 brands. The company has offices across North America, Europe and Australia as well as a Global Partner Program that provides other research companies and consultants with access to top-of-the-line technology. Its Sparq™ product is the most widely adopted community panel platform on the planet.

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