Vancouver, CANADA – November 7, 2012- Vision Critical released a new eBook addressing the changing nature of speed in society, and how this change has placed increased pressure on market research professionals to make faster business decisions based on readily accessible consumer insights. The eBook will offer solutions to this fundamental problem facing the market research industry by showing how to implement a “built for speed” approach into insight processes.
“The Quick and the Dead” eBook was written by Ray Poynter, Director of Vision Critical University. Ray has over thirty years’ experience in market research and is one of the best known speakers, writers and workshop leaders on the international circuit.
“The number one business need, at the moment, is to get good answers to decision makers quickly enough for those answers to be useful to them,” said Ray Poynter, Director of Vision Critical University. “To achieve that change, market researchers and insight professionals need to do more than just tweak their methods, they need to engage in real business process re-engineering, which is what we at Vision Critical have been working on for the past few months.”
As a leading provider of community panels and market research technology, Vision Critical understands the need for businesses to be able to quickly access consumer insights and has a variety of tools and methods to help accelerate the research process.
Download the “The Quick and the Dead” eBook at: www.VisionCritical.com/QuickandtheDead