News & Events News & Events

Awards Awards

In the news Press Releases Events

New Research: Fanta, Oprah and Red Cross are favorite Brands among Hispanics

Brand preferences of Hispanics are different to general market consumer brand preferences. This is what the results of the BERA (Brand relationship equity assessment) done by Vision Critical show. The survey, provided exclusively to Portada, shows that Fanta, Oprah Winfrey and American Red Cross are the three favorite brands among Hispanics (see table below). None of these three brands rank among the top 3 among general market consumers. 7,000 Hispanics responded to the survey during the second Quarter of 2013.They had more than 4,000 brands to choose from across 200 categories.

Read the full article from Portada Online