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People strongly oppose private companies monitoring their actions online

People strongly oppose private companies monitoring their actions online, despite 65% using social media to spy on others according to Vision Critical research. 

Over half (61 per cent) of respondents to a recent study carried out by Vision Critical said they felt they had no say in what happens to their information online, with 91 per cent of those surveyed opposing to their email provider scanning the content of their emails.

The survey of 3,000 people in the UK, US and Canada showed that people worried about protecting their own personal information online, so much so that 38 per cent had purposely given false information to marketers and 69 per cent had refused to give information to a business because they thought it was not needed.

Read the full article on The Drum