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Personalise and Engage – What Market Research Really Needs To Do

The recent Australian Market and Social Research Society’s (AMSRS) conference in Sydney was, in my opinion, one of the best events of its kind for some time. There is a great buzz in the research community and it’s energising to hear the creative and innovative thinking in our profession.

Listening to the presentations, a couple of clear themes emerged for me. One is personalisation and the other is engagement.

We’ve always known that people love research, but don’t like being involved. The imposition of an interview or responsibility of filling in a survey diary can be an unwanted interruption in our busy lives.

Read the full article on Marketing magazine