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Poundland voted most helpful by shoppers in post-Christmas slump, study shows

Asda and Poundland have been voted the most helpful retailers in the tough post-Christmas period by shoppers in a study by a company specialising in creating online communities for retail brands.


The Vision Critical survey talked to 2,000 UK consumers on an online community during January 2013 and found budget brands and supermarkets won the most praise for helping shoppers out during a difficult month.


Read the full article from Retail Times.