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Q&A: Brian Moyer, Director of Market and Media Research for NASCAR

When it comes to marketing, no brand likes to come in last place. And it’s listening to customer feedback that separates the winners from the losers. Auto racing sports authority NASCAR has had an ongoing voice-of-the-customer (VoC) strategy since it teamed with community insight technologies provider Vision Critical in 2008 to launch the Official Fan Council. Since then, its mature VoC program has been blasting along. Here’s how it works: Vision Critical provides a platform through which NASCAR gets instant access to its diehard fans and allows the company to gather the voices of its best customers for market research.

Read the full article from Direct Marketing News