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Readiness Checklist for Social Media Analytics

The connection between social networks and purchasing behavior is becoming increasingly strong. Reports continue to show that social media engagement drives both online and in-store sales, making it more important than ever for retailers to derive actionable insight from social data.

A recent study from Vision Critical shows that social networks like Facebook, Twitter and Pinterest drive as much in-store purchasing as online purchasing. According to the paper: “the vast majority of individuals who purchase an item after sharing or liking it on Facebook or Twitter were already thinking of buying it. In contrast, one in three individuals who buy items they have pinned or liked on Pinterest had not thought of making that purchase until they found the item on Pinterest.”

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