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Rethinking Retail? There’s An App For That

3 Key considerations for retailers when developing in-store apps

In an effort to remain relevant and profitable, retailers are taking a page out of the tech playbook. As consumers turn to smartphones and tablets for shopping needs, retailers are scrambling to get ahead in the digital age.

“Technology is more key than ever,” revealed Beth Jacobs, Target’s executive vice president and chief information officer, when she spoke to the StarTribute recently. “It requires us to get comfortable with a test-and-learn [mentality] and innovate faster.”

Read the full byline from Vision Critical VP, David Sevitt featured in Integrated Solutions for Retailers