RH starts online consumer insight panel
The online panel will use regular surveys, polls and discussions to gather opinions from readers, who will be invited to join Bookmarks by signing up via www.my-bookmarks.co.uk.
Opinions will be gathered on topics including book discovery, digital consumption, cover and copy design and formats, with readers gaining exclusive sneak previews, free books and entry into prize draws. Regular face-to-face discussion groups will also be arranged.
The site was set up with Vision Critical, and will run for an initial nine-month pilot period. It will be managed by Laura Bijelic, consumer insight manager, who recently joined RH from the BBC Audience Research team.
Read the full article from The Book Seller.