Former CEO of Synovate North America to Lead Vision Critical’s Global Expansion
Vision Critical announces the appointment of Scott Miller in the newly-created role of president and COO of international business. Miller, former CEO of Synovate North America, will lead Vision Critical’s global sales, client services and operations for businesses in Europe, Asia, Latin America, the Middle East and Africa. Miller will also be responsible for Vision Critical’s partner program, a primary channel for expansion outside of North America.
“Scott joins our senior leadership team at an ideal time in our history. With a large, untapped worldwide market opportunity before us, we are delighted to have Scott take charge of our growing business outside North America,” said Andrew Reid, founder and CEO of Vision Critical. “Our software solutions are now scaled for global, multi-language application. Under Scott’s leadership Vision Critical and our Community Panel software family will become the world’s most adopted solutions.”
Miller joins Vision Critical after more than two decades as a leader in market research. A partner for 12 years at Motoresearch, an automotive consultancy, Miller moved to Synovate in 2000 following the acquisition of his firm by Synovate parent Aegis. During Miller’s career at Synovate, he helped drive industry-leading performance in positions including: CEO of Synovate’s global Motoresearch business, head of global client relationships, and most recently as CEO of North America.
“Technology is reshaping the world of Market Intelligence,” Miller states. “I am thrilled to join a global company with a strong foundation in the principles of Market Intelligence, but whose vision and execution is innovative technology – a unique hybrid that can predict and influence business outcomes for our clients and better position our partners for success.”